Moncler celebrates New Year’s Eve in Bangkok

Moncler store opened on 31 December 2017, on the main Level 1 of the Rangnam Mall

Luxury fashion house, Moncler, has opened a 115sqm boutique at King Power’s revamped three-floor Rangnam shopping complex in Bangkok – the eighth in the duty free and travel retail market following a launch at Paris CDG.

The 12,000sqm downtown duty free mall sits on an 11-acre site in the Phaya Thai district beside King Power’s 400-room Pullman Hotel. It hosts a vast array of designer and luxury brands, from fashion and beauty to watches and jewellery.

The Moncler store opened on 31 December 2017, on the main Level 1 of the complex, now expanded as part of a major 2017 renovation, to incorporate 18 luxury branded boutiques covering 2,677sqm. The unit – which stocks women’s and men’s collections, accessories as well as other high-end offerings – is one of only four that has a showcasing window to the corridor where arriving shoppers enter the mall.

With the renovation complete, King Power Rangnam – first opened in August 2006 – is now the flagship outlet for the Thai group. Shoppers begin their journey in the atrium on Level 1, progress through the boutique zone and then up to Level 2 which houses watches, jewellery and mid-market fashion as well as a large beauty area. Level 3 has a food emporium and a selection of concept restaurants.

 

Capitalising on the Chinese influx

King Power Rangnam has been upgraded to cater to the growing number of Chinese tourists visiting Thailand in recent years. From 3.39m arrivals in 2013, numbers have soared to 7.39m from January-September 2017, according to Tanes Petsuwan, the Deputy Governor for Marketing Communications at Tourism Authority of Thailand (TAT).

China is now the country’s leading source market and a TAT survey says that Chinese tourists allocate 41% of their travelling budget to shopping and 4% to food, which has been good news for Bangkok’s retailers. Of their budget for shopping, 51% of Chinese travellers say they will buy clothing, and 49% target beauty and personal care items.

Chinese visitors to King Power’s downtown stores have also gone up sharply from 2.08m in 2013 to 3.56m in 2016 (January-November). Purchases at King Power Rangnam can be transacted no less that 3.5 hours before a customer’s flight departure, with pick up made airside at Bangkok Suvarnabhumi InternationalAirport.

by Fabio Bernardini (fabio.bernardini@20partners.com)

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